Mike Monteith

Virgin Media V Festival

Mobile site, SMS and ticket scanning for Virgin Media customers at V Festival.

We’ve worked with Virgin Media for the past three years to put mobile at the heart of their super special customer area at V Festival. Everyone invited receives an SMS with a link to a mobile site containing their unique barcode ticket and useful information about the area and the festival itself. It’s proven to be rather effective in both getting people to access the area and the mobile site, although the free Wi-Fi, drinks and posh toilets probably helped too.

Movement Digital Ltd.

Technical Lead